360 Privacy Raises $36M to Expand Threat Protection Services

A digital executive protection platform led by an Army veteran raised $36 million to safeguard the personal data of high-profile individuals from misuse.

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Nashville, Tenn.-based 360 Privacy said the growth equity investment from FTV Capital will fuel a shift from data deletion to broader threat surface reduction in areas such as ad tech and location tracking, according to founder and CEO Adam Jackson. He said the proliferation of data broker sites and increased accessibility of data has made executives and high-profile individuals increasingly vulnerable to threats.

“Artists in Nashville, we kept seeing stalkers show up at their houses, and it was being treated like a physical security problem,” Jackson told Information Security Media Group. “So, you put more guards in front of the house. We ended up talking to a few of the stalkers, and all of them just told us, ‘Yeah, we got on BeenVerified or a data broker site, found the address, and that’s how we got here.'”

Combating Ad Tech, Boosting Device-Level Security

Hackers didn’t need to follow or stalk individuals physically. Instead, they could easily retrieve personal data online through data aggregation sites. Realizing the limitations of physical security, Jackson experimented with existing data deletion services but found them inefficient in scope and effectiveness. As a result, the company pivoted from physical security and into data privacy protection (see: BlackCloak Raises $17M to Boost Cybersecurity for Executives).

360 Privacy, established in 2019, employs 66 people and hadn’t raised any previous outside funding. The company has been led since May 2020 by Adam Jackson, who spent 10 years in the Army as an infantryman and Green Beret, deploying multiple times to sensitive and highly volatile environments.

He was impressed by FTV’s previous investments in companies such as ReliaQuest and ID.me, helping them grow from niche startups to dominant players in the industry. Beyond FTV’s experience, he said what made the company an ideal partner was its willingness to take a minority stake, allowing 360 Privacy to retain full control over its operations. The money will help 360 Privacy scale engineering and marketing.

“We were not super out there trying to raise money, running a huge process,” Jackson said. “We got to know FTV really well over time, and they were the right partner for us to put money into the business. We’ve been pretty lightly capitalized up to this point, and so there are a lot of like bets that we haven’t been able to make as far as expanding our engineering team and new product development.”

360 Privacy plans to develop capabilities to monitor and limit the information that is collected and sold about individuals through advertising technologies, according to Jackson. By focusing on ad tech and device-level security, Jackson said 360 Privacy aims to prevent threat actors from accessing critical data like location history, browsing behavior and device signals.

“Right now, we are a data deletion dark web monitoring company,” Jackson said. “Over the next year, you’ll see us move into being a threat service protection company – looking at ad tech, what your devices know about you, and how that data is getting sold. The general goal is to transition from a data deletion company to true and wider and deeper threat service reduction.”

The Dangers of Data Brokers to Executive Security

The amount of sensitive data available for purchase has grown exponentially, which Jackson said makes it easier for cybercriminals, activists and even violent attackers to target high-profile individuals. Data brokers can track a person’s movement over 90 days using device-level data, underscoring how even non-technical individuals can access information that increases the risk of cyber and physical attacks.

In recent high-profile attacks against CEOs, “open-source intelligence was used by the attacker to facilitate those attacks,” Jackson said. “Now, there are 800 data brokers that sell that information, and so looking at how to reduce the threat surface around digital advertising and digital marketing will be a big push for us over the next year.”

Jackson plans to at least double the size of 360 Privacy’s engineering team over the next year, hiring specialists in AI, machine learning, automation and data scraping to enhance its capabilities in removing personal information from data brokers. Given the fragmented nature of privacy laws across 32 U.S. states, Jackson said developing technology-driven solutions is the only scalable approach to the issue.

“We have a relatively small but very good engineering team right now,” Jackson said. “You’ll see that team double, if not triple, in size over the next year. We’ve never had any sort of marketing footprint at all. So, you’ll see marketing from us yet that you haven’t seen before.”

As social media and online forums normalize violence against executives, Jackson said digital security is no longer sufficient and CISOs must also focus on physical security threats. By integrating cybersecurity into physical security strategies, Jackson said organizations can ensure proactive rather than reactive protection.

“If digital security is not tied into your physical security plan, you’re failing the people that you’re supposed to be protecting,” Jackson said. “You’re failing the organization that you’re working for. I think over the next year or so, or longer, we’ll see the CSO and CISO roles either blend together or start working in more concert than they have in the past.”