1touch.io Snags Ex-Bugcrowd CEO Ashish Gupta to Add Products

1touch.io tapped longtime Bugcrowd leader Ashish Gupta as its next CEO to help the data intelligence startup address proactive use cases around data-enabled processes.

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Under Gupta, the New York-based company will continue to build out workflows and processes around data discovery, classification, privacy and compliance to address the ongoing talent shortage around artificial intelligence, protecting sensitive data and loading the right kind of data into data stores. Gupta started at 1touch.io on Oct. 26 after spending more than five years as CEO at crowdsourced security firm Bugcrowd (see: CISA Expanding Mandatory Vulnerability Disclosure Program).

“I think we can grow 1touch a lot faster because the company has phenomenal partnership,” Gupta said. “It’s a great market where the need is apparent and the pain is definitely there.”

1touch was founded in 2017 and has been led since its inception by Zak Rubinstein, who will become the company’s chief business and strategy officer. Gupta said Rubinstein personally put together many of 1touch’s channel, partner and customer relationships. Going forward, he will focus on key partnerships and markets that can benefit from 1touch’s data classification, privacy and governance know-how.

Forming Bonds Around Cataloging, Storage and Cloud

Gupta said 1touch works in both structured and unstructured data stores as well as in the public cloud, in the private cloud and in on-premises environments. Over the past year, it has extended into proactive use cases. Going forward, Gupta said, 1touch can provide technology companies in adjacent markets with data intelligence and orchestration capabilities that make their products much stronger.

Specifically, Gupta said, cataloging partners such as Alation as well as storage partners and cloud partners would benefit from using 1touch. He plans to spend the next two or three months defining 1touch’s core product capabilities as well as its market and customer segment needs to decide what adjacent products or markets it wishes to pursue.

“The need is apparent and the pain is definitely there.”


– Ashish Gupta, president and CEO, 1touch

Gupta said 1touch has more than 75 employees across the United States, Europe, Ukraine, Israel and Asia and expects to continue doubling its revenue on a year-over-year basis by continue to focus on enterprise organizations and expanding into the midmarket. He plans to reach out to customers in the coming weeks to figure out why they chose 1touch and how the firm can make them more successful.

“You become proactive to say, ‘How can I use this information and my understanding of the attack surface and the data elements that are in that attack surface and proactively secure that?'” Gupta said. “1touch enables our customers to take the entire approach of going from basic to reactive to proactive, and it enables them to get to be proactive very quickly.”

From a metrics standpoint, Gupta said, 1touch will track new logo revenue everywhere from the Fortune 100 to midmarket organizations as well as net revenue retention, with the intent of minimizing churn and maximizing upsell and cross-sell activity. 1 touch also wants to ensure customers get value from what they’re looking for by examining the cost savings tied to adoption of the company’s technology.

“A lot of what hackers were doing was really getting access to data that they shouldn’t have access to,” Gupta said. “We help our security community and our current customers understand where their data is and help them secure it before a nefarious actor takes action on that.”